Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: Making Branded Experience Unforgettable
Oksana Koriakova is a global marketing maverick, the Queen of Networking, and brings out-of-the-box thinking to every interaction. She is also the founder of Impero, and talks about the evolving landscape of branded merchandise and marketing strategies. Oksana shares her unique approach to engaging audiences ...
Managing Marketing: What Marketers Really Want
Jed Simpfendorfer is the Director of Strategy and a partner at T-Garage and the convener of the Melbourne Marketing Collective, making him uniquely qualified as a strategist and researcher. He also has experience as a marketer working on some of the world’s most famous consumer ...
Managing Marketing: What It Is To Be Queer In Advertising
Julia Stretch, Fenn Aldred, and Liam Jenkins are three of the leaders of Friends of Rhonda, a network established to provide community and belonging to queer people in our industry. In a wide ranging and candid discussion, Ellie and the team discuss what it is ...
Managing Marketing: Bridging The Gap Between Media And Message
Lisa Overall, Managing Director of Creatalytics, a company that closes the impact gap between media and message and maximises return on creative investment, discusses the intricate relationship between brand performance and creative optimisation. She explains the role of creative analytics in enhancing media effectiveness and ...
Managing Marketing: How Marketers And Procurement Can Deliver A Better Pitch
Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch process in the advertising industry, exploring the notion that while many believe the pitch process is broken, it may simply need to evolve better to ...
Managing Marketing: The Trends And Challenges In Healthcare Marketing
Stewart Gandolf, CEO of the Healthcare Success Agency discuss the significant impact of the Baby Boomer generation on healthcare, the shift from traditional healthcare to a focus on wellness, and the rise of vaccine skepticism. They explore the evolution of healthcare marketing, the challenges of ...
Managing Marketing: Celebrating Ten Years Of The Managing Marketing Podcast
The Managing Marketing podcast is ten years old this week. In July 2015, the first episode went live, featuring a conversation between Darren Woolley and Shawn Callahan from Anecdote about the role of storytelling in advertising and marketing. Since then, hundreds of guests have appeared ...
Managing Marketing: The Benefit And Challenges Of Owning Your Own Agency
Jacquie Alley is the Chief Operating Officer of Mediastore and the Chair of Independent Media Agencies Australia (IMAA). Margie Reid is the Chief Executive Officer of possibly the most talked-about agency in the market, Thinkerbell. Together, they represent two distinct paths to owning and managing ...
Managing Marketing: How To Deliver A Better Pitch
Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch process in the advertising industry, exploring the notion that while many believe the pitch process is broken, it may simply need to evolve better to ...
Managing Marketing: Transforming Marketing Charity – The Sydney Children’s Hospital Foundation
Kate Ferguson, CMO of the Sydney Children's Hospital Foundation, discusses the transformative strategies implemented there, focusing on integrated fundraising efforts, emotional storytelling, and innovative partnerships. She highlights the significant impact of their campaigns, the importance of connecting with donors through authentic narratives, and the future ...
Managing Marketing: Putting Values In Action By Bridging Purpose And Practice
Chloe Hooper, founder and CEO of Barefeet Consultancy discusses the importance of redefining business purpose and values, the journey of self-belief, and the significance of authenticity in both personal and professional realms. Chloe shares her transition from the agency landscape to consultancy, emphasizing the need ...
Managing Marketing: The Life and Love of Creativity
Hilary Badger is the ECD at Leo Burnett Australia. Hilary and Ellie go on a conversational journey that takes in female creative leadership; our creative loves and pet peeves; the importance of diversity in marketing; the existential threat to our industry; our love of true ...
Managing Marketing: The Growing Influence Of Experiences
Darren O’Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the state of play in the experience marketing industry. In a world where communication channels are increasingly fragmented, engaging an audience in brand communications ...
Managing Marketing: The State Of The Pitch Research 2
In response to an increasingly vocal call from agencies worldwide to ditch the pitch and trade media running headlines and opinion pieces claiming the pitch is broken and even dead, we launched The State of the Pitch Research in Australia in 2023. The second round ...
Managing Marketing: The State Of The Pitch Research 2
In response to an increasingly vocal call from agencies around the world to ditch the pitch and trade media running headlines and opinion pieces claiming the pitch is broken and even dead, we launched The State of the Pitch Research in Australia in 2023. The ...
Managing Marketing: Creative Connection Is The New Targeting In An AI Fuelled World
Harry Lowes is the Director of ANZ Mid-Market in the Global Business Group at Meta. After long stints at CommBank and Telstra in Australia and being based in Singapore with Meta for the past six years, Harry discusses with Anton the big changes and exciting ...
Managing Marketing: Augmenting The Digital And Human Labour Forces For The Future
Leandro Perez, Senior Vice President and CMO of Salesforce ANZ, has recently joined the board of the AANA and has been at Salesforce for over 10 years including the role of VP Corporate Messaging and Content. He talks with Anton about how humans are now ...
Managing Marketing: Navigating The Complexity Of The Marketing Technology Swamp
Three guests join to help navigate the marketing technological swamp, from TrinityP3, Dr Kate Gunby, Senior Consultant, Anton Buchner, Business Director and Adrian Treahy, Senior Consultant. There is no denying that technology continues to disrupt business, particularly marketing, media, and advertising. The explosion of digital ...
Our Latest Podcast:
Managing Marketing: Making Branded Experience Unforgettable
Oksana Koriakova is a global marketing maverick, the Queen of Networking, and brings out-of-the-box thinking to every interaction. She is also the founder of Impero, and talks about the evolving landscape of branded merchandise and marketing strategies. Oksana shares her unique approach to engaging audiences through memorable presentations and the ...